Road Safety Week 2015: ‘Drive Less Live More’

Published on 21 September 2015 by Gill

Making roads safer simply by driving less is the idea at the heart of this year’s Road Safety Week.

Organised by road safety charity Brake, the week of November 23-29 will see a big push to encourage drivers and riders to avoid using their motors where possible.

Businesses are being urged to demonstrate their commitment to road safety in their community by displaying a giant banner as part of the UK’s biggest road safety event. The charity has five designs to choose from and all contain the week’s theme “Drive Less Live More”.

The banners are available for businesses to sponsor for £495 + VAT. This cost includes printing and delivery of the banners which will include all relevant logos and branding, as well as donation which goes directly to funding the campaign.

Road Safety Week, now in its 19th year, is coordinated with the support of headline sponsor Specsavers and the Department for Transport.

rsw blackred longlogo

The Road Safety Week 2015 theme is ‘drive less live more’. Brake will be encouraging drivers, families and whole companies and communities to consider how they travel, and if they can ditch some vehicle mileage, and instead walk, cycle or use public transport as much as possible.

Some statistics supporting the theme this year include:

  • Two thirds (63%) of trips are made by car1, including four in 10 (40%) trips of less than two miles.
  • Average walking trips per person have decreased by 27% since 1995.
  • A quarter of adults in England are obese and the cost to the NHS of people being overweight is estimated at £4.2 billion a year.
  • Incorporating activity like walking and cycling into everyday life is effective for losing weight.
  • In 2013 there were 1,770 people killed and 22,377 people seriously injured on UK roads. The vast majority of casualties are attributable to driver error.
  • Nearly half of households in England could be struggling with the costs of car ownership.
  • On average a family can save £642 a year by swapping a car-based school run for walking or cycling.
  • 22% of UK greenhouse gas emissions come from road transport.
  • Air pollution is estimated to cause 24,000 deaths a year in the UK, half attributable to road transport.
  • The number of cars is set to increase by 43% by 2035 and traffic delays by 50%.

Lee Matthews, Morrison Utility Services’ Road Risk & Green Fleet Manager, said: “At Morrison Utility Services, we are passionate about road safety and we want the communities we operate in to be aware of our commitment to ensuring their roads remain safe. We have displayed banners at our depots for the past few years to not only show our commitment to road safety, but also to actively support and promote Brake in its efforts to make Britain’s roads safer.”