BMF appoints new Communications Director

Sheonagh Madagascar 2

Published on 9 November 2020 by Mike Waters


Filed under categories: BMF News, The world of motorcycling

The British Motorcyclists Federation is delighted to announce the appointment of Sheonagh Ravensdale (pictured) as its new Communications Director.

Sheonagh comes to us from a lifetime in motorcycling. She commuted in London, year round, for over 20 years, learned some basic maintenance at the Women’s Motorcycle Workshop from Anna Zee and discovered WIMA – the Women’s International Motorcycle Association. Riding to the annual WIMA rallies throughout Europe soon followed and, in 1987, Sheonagh and a friend took a two-month sabbatical, bought a Rajdoot 350 in Pune and rode through India, armed only with a map and an early edition of Lonely Planet India.

The India trip led to Sheonagh setting up her own events company in London and a wide variety of roles within WIMA, including National President and finally International President.

After six years of running WIMA internationally, together with a 13-strong committee from around the world, Sheonagh and her partner Pat bought a couple of Honda NX400s (Brazilian-made enduro bikes) and shipped them to Chile. Six months exploring South America, unsupported by landcruisers and criss-crossing the Andes a dozen times, only fuelled Sheonagh’s passion for adventure and, after a spell back home to recoup the finances, they set off again. Same bikes – this time sent to Panama at the start of a 16-month journey through Central America and Asia, ending up in Bangkok where money, passports, insurance, carnets etc were all running out. Back home, UK and European trips continued as well as epic rides around India (sponsored by Harley Davidson and Bike India) and the length of Madagascar on a small group trip led by Tiffany Coates. Sheonagh also decided after about half a million miles (and zero training) to do the IAM observed ride and test and was amazed at how much she learned!

Every paid or voluntary job (and, indeed, travel!) Sheonagh has undertaken has had communications at its heart and she sees this new role within the BMF Management Team as a natural progression. Her initial remit is to improve communications between the BMF and its members, both individual and clubs, and thence to the outside world. An exciting challenge!

Sheonagh says: “The freedoms we enjoyed on our bikes back in the ‘70s, ‘80s and ‘90s are under constant threat. It is up to all of us to join together, make our voices heard, get action locally and in government and industry to make our roads safer, encourage young riders to take to two wheels, and preserve and enhance our amazing world of motorcycling.”

Sheonagh can be reached at

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