Bike sales take December hit

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Published on 8 January 2020 by Mike Waters

New statistics released by BMF Corporate Member the Motorcycle Industry Association (MCIA) have revealed that bike sales took another hit in December 2019, marking a disappointing end to the year.

As the BMF has previously reported, 2019 saw a great deal of turbulence for bike sales and registrations. December saw an overall year-on-year decline of 2.9% which came on the heels of a 2.4% drop in November and a 1.8% drop in October.

There is broad consensus on the causes of this volatility, with industry observers blaming “Brexit and other political concerns” such as December’s general election for discouraging consumers from taking a chance on big-ticket items.

However, this string of disappointing results wasn’t enough to completely wipe out all growth for the year. Total sales and registrations scraped 1.5% growth last year, surpassing 2018’s 105,816 new machines by reaching 107,408.

But a closer examination of the statistics reveals that there could be a promising silver lining. While sales for mopeds, motorcycles and tricycles only grew by 0.8% last year, sales of scooters grew by a healthier 3.7% to reach 25,435 – more than a quarter of all sales. Given the popularity of scooters among younger and learning riders, this suggests that more people could be taking up life on two wheels.

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