Bike sales take hit in July

Published on 10 August 2018 by Matt Colley

Motorcycles sales took a hit this July, according to new figures from the National Motorcycle Dealers Association (NMDA).

Registrations were down by 2.5% to just 9,506 registrations of all kinds compared with the same period last year, with scooters being hardest hit by a tough 32% drop and supersport bikes suffering an 18% drop as well.

Although sport/touring bikes saw a 37.1% jump, their very small share of the market – just 336 new machines registered in all of July, or 3.5% of all registrations – makes this growth less impressive than it would first appear.

Some manufacturers also did better than others, with Honda single-handedly accounting for 1,767 registrations (18.5% of the total). Yamaha came second with 1,176 registrations and Kawasaki took third with 749.

It is likely that sales were affected by the timing of the 2018 FIFA World Cup, although lingering concerns about the economy, the falling pound and Brexit have led to a recent drop in the UK Consumer Confidence Index and it is unlikely that the motorcycle industry is immune to these headwinds.

Nevertheless, the year-to-date statistics show that registrations are still up 1.3% on 2017 and some observers are still upbeat. Head of the NMDA Stephen Latham noted that “Dealers are optimistic that the market will pick up over the coming months, especially with the summer months among us, making this a peak time for consumers to purchase new bikes”.

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