‘Bike Smart’ – Road Safety Week begins
Road Safety Week (November 19-25) begins today, with the aim of raising awareness of the dangers posed to those on two wheels.
The annual event is the largest of its kind in the UK and is organised by Brake, a road safety charity. This year’s theme is ‘Bike Smart’.
According to research by Brake, motorcyclists are 63 times more likely to be killed in a collision than those travelling in a car per mile ridden. Motorcyclists also account for the largest proportion of admissions to trauma centres due to road crashes (25%).
The campaign aims to educate drivers, including encouraging road users to slow down and remain aware, especially at junctions. It also urges car users to employ the ‘Dutch reach’ technique. This refers to using the far hand to open car doors, ensuring that the car user looks over their shoulder before leaving the vehicle to reduce ‘car dooring’ incidents.
Director of Campaigns at Brake Joshua Harris said: "Road Safety Week is a vital loudspeaker for individuals, communities and organisations to shout about road safety and raise awareness of the risks on our roads. With one bike rider being killed or seriously injured every hour in Britain, there is no better time for us all to be more ‘Bike Smart’.”
Road Safety Week encourages schools, communities and organisations throughout the UK to get involved to help ensure that streets are safer for those on two wheels, while providing support to the victims of traffic collisions.
Will you be taking part in the Road Safety Week campaign? Get in touch on our Facebook page.