BMF invited to Parliament for ‘See Bike, Say Bike’

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Published on 10 June 2019 by Mike Waters

The British Motorcyclists Federation (BMF) was invited to Parliament on June 6 2019 to attend the launch of a valuable new study on road safety conducted by the University of Nottingham.

The study, which was conducted by Associate Professor of Psychology Dr Peter Chapman, “provides new understanding of one of the most common forms of fatal crash: when a car pulls out in front of another road user without right of way. These crashes are typically termed ‘Looked but failed to see’ (LBFTS) or ‘Sorry mate, I didn’t see you’ crashes.”

Dr Chapman’s study found that “the majority of LBFTS errors on real roads may have been misclassified and actually occur due to a memory deficit. We find that drivers often forget vehicles – particularly motorbikes – that they have looked at just seconds earlier.”

To help tackle this serious issue, Dr Chapman’s study endorses a policy recommendation – ‘See Bike, Say Bike’ – based around a psychological technique. Simply put, a campaign could encourage people to say "bike" out loud when seeing a motorcycle and so mean the rider is more likely to stay in a driver’s short-term memory, therefore reducing the risks of them being forgotten and an accident occurring.

The launch was hosted by Lilian Greenwood MP, chair of the Transport Select Committee, and Michael Ellis MP, Minister of State for Transport, was also present. It is understood that the BMF was the only motorcycle riders group to be invited.

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