BSA returns

BSA rocket

Published on 3 November 2016 by Robert Drane

The BSA marque is set to return having been bought by Indian automotive company Mahindra.

The company has also purchased Czechoslovakian brand Jawa. According to the Hindustan Times, new products from both names should be released within the next two years.

Dr Pawan Goenka, Mahindra & Mahindra executive director, said: “We are very excited about the new journey that we are embarking upon in the two-wheeler space. Our focus on the premium, niche segment will bring alive some iconic brands like BSA and JAWA, not just in the form of products but as an entire lifestyle”. 

Read our BSA feature here.


Main image by MikeSchinkel on Flickr.com, MikeSchinkel.com (Barber Motorcycle Museum - Oct 22 2006 (507)) [CC BY 2.0], via Wikimedia Commons