“Disappointing” motorcycle sales reported in October

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Published on 20 November 2018 by Charlie Bliss

Motorcycle sales figures suffered a slight drop in October 2018, representing a “disappointing” result after strong revenues in recent months.

The latest figures released by the Motorcycle Industry Association (MCIA) showed a -2% decline in new model sales in October.

The sub-50cc scooter and moped market saw a continued decline, dropping -27.2% for the month and -21.9% on average so far this year.

The most popular machines continued to be in the 125cc range, which accounted for almost one third of all powered two wheelers sold.

The naked bikes range expanded to account for 33.8% of all motorcycle sales in 2018 so far, enjoying a 10.9% upswing in October to become the largest single sector in the market.

The biggest market growth in terms of engine size was between 126cc and 650cc, suggesting that new riders are joining the market after recent amendments to licensing regulations that came into effect a few years ago.

Head of the National Motorcycle Dealers Association (NMDA) Stephen Latham said: “Following September’s modest growth, it was disappointing to see the new motorcycle market decline by -2% in October. Positively, the market is still above 2017’s levels on a year to date basis.”

The statistics demonstrated a 1.7% growth in the first 10 months of 2018 to register a total of 94,523 new motorcycles on the road compared to 92,912 in 2017.

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Picture credit: Yannick Soler (cropped)