MCIA announces reforms to MCIA RIDE programme
The Motorcycle Industry Association (MCIA), a BMF Corporate Member, have announced changes to their highly regarded MCIA RIDE programme for accrediting training schools.
Launched seven years ago, the MCIA RIDE programme was designed to encourage high standards among training schools and reassure trainee motorcyclists that they are receiving the best possible education. Endorsed by the Driver and Vehicle Standards Agency (DVSA) and recognised by the Institute for the Motor Industry, the MCIA RIDE programme saw training schools receive accreditation for delivering “higher levels of training and customer experience”.
As the BMF has previously reported, ensuring good professional conduct among instructors and training schools has also been a high priority for the DVSA and their approach took the form of a high-profile crackdown. Over the last year, 18 Approved Training Bodies were struck from the official register and more than 100 motorcycle instructors had their licences removed as a result of DVSA compliance checks.
Citing the DVSA’s increased activity in this area and the belief that the aim of raising standards through accreditation has now been met, the MCIA RIDE programme has announced that it will be shifting its own emphasis in favour of “alignment with the wider industry”.
A statement by the MCIA confirmed that: “This will take the form of a code of professional practice, adherence to which will maintain the current range of benefits enjoyed by accredited training schools, via a membership scheme… The new MCIA RIDE membership scheme will also provide exclusive member access to prospective new riders wanting to experience a PTW taster session via MCIA TryRIDE, as well as promoting the benefits of post-test training via building public awareness and acceptance.”
Commenting, the MCIA’S CEO Tony Campbell said: “Most new riders’ first experience of motorcycling is their formal rider training where, aside from the normal fears and excitement of doing something new, their view of the whole PTW world can be influenced. MCIAC [MCIA RIDE’s predecessor] was created to ensure that these training experiences are positive, so it gives us great satisfaction that this industry initiative has been effective in raising standards. It is important that any initiative evolves to remain effective and we are confident that, with DVSA support, the programme will continue to assist the training industry and raise standards future.”
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