THINK! You're never too good to be a better rider


Published on 15 September 2014 by Gill

World superbike rider Chaz Davies and famous comedian, writer and author Alan Davies have helped launch the government’s latest THINK! road safety campaign. Aimed at motorcyclists, the campaign encourages riders to undertake further training to improve their safety on the road.

Despite racing bikes since 1995, former world champion Chaz Davies only took his road test this summer. Last month he completed further training to sharpen his skills on the road and show riders that no matter how much riding experience you have, you’re never too good to learn something new. Chaz said: “I’ve been working for 15 years to try and be better on the track and that applies on the road as well. There are so many more variables on the road and I think people can get a little bit over confident, but you are never too good. You never know what’s around the corner. The training really got me thinking. The instructors pre-empted every situation that I spotted a couple of seconds later. It really showed me the importance of being one step ahead and reading the road.”

Both Chaz Davies and Alan Davies were joined by eight regular riders recruited through the campaign’s THINK BIKER Facebook page and through the motorcycling magazine Motorcycle News (MCN). The group are filmed completing their further training course that covered key principles of advanced riding, including using a planned system of riding, positioning, speed and observation.

Transport Minister Robert Goodwill said: “With motorcyclists 55 times more likely than car drivers to be killed or seriously hurt in an accident, it is clear that no rider is ever too good for the road. There is always more to learn – even if you are a professional rider."

BMF Government Relations Executive Graeme Hay agrees: "This latest campaign, under the continuing THINK programme, reminds all of us to consider just how good our skills really are and wonder if we should seek to improve them. On our BMF website we have recently witnessed several tragedies and the past tells us that the late summer is always a time for more collisions. I for one think that the DfT have this one just right. It is on our Facebook page and I ask you to share it if you agree.” 

The footage has been divided into a series of short films and will be available to view online via the THINK Biker Facebook page here and on the YouTube channel here and a digital partnership with MCN throughout September.

Riders can find out more about further training on the THINK! website here and follow the campaign on Facebook by liking the THINK! Biker page.