MCIA launches 'Unlock your freedom' campaign

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Published on 3 June 2020 by Mike Waters

The Motorcycle Industry Association (MCIA), a BMF Corporate Member, has launched a new campaign to protect and champion motorcycles amid the COVID-19 pandemic.

Launched in collaboration with manufacturers, motorcycle publications and industry specialists, the 'Unlock your freedom' campaign is a brand new initiative to help highlight the reasons why riding a scooter or motorcycle is a great way to stay isolated and safe.

It also contains essential information about the licencing process and shares the easiest way to get on two wheels, as well as providing an easy to search map allowing users to find their closest Training Centre.

The industry has also come together and is calling for all motorcyclists to encourage their friends and family members to think about getting on two wheels in order to stay safe and isolated too.

Commenting, MCIA CEO Tony Campbell, said: “Powered Two Wheelers are the perfect solution to the current government advice of avoiding public transport. We are looking to every biker, industry connection and two-wheeled advocate to get behind the campaign to open up powered two wheelers to the masses and highlight the very real benefits of travelling on two wheels.”

For more information on #UnlockYourFreedom and how you can encourage others to get on two wheels, visit

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