Dealers reopen as lockdown eases

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Published on 12 April 2021 by Mike Waters

Motorcycle dealerships are beginning to reopen their doors as the COVID-19 lockdown has partially lifted.  

Now that the next stage of the government’s roadmap has been reached, some services have been able to resume in-person operation subject to social distancing and other safety precautions. Motorcycle dealerships are in this category and this ability to reopen has been warmly welcomed by the industry.  

A statement by the Motorcycle Industry Association (MCIA) said: “Like a coiled spring, showrooms and clothing and accessory outlets will open their doors to existing customers and those who have turned to Powered Two Wheelers (PTW), perhaps out of necessity, most definitely for pleasure, during what has been a dark time for many. Not only will retail restrictions ease, but travel and social restrictions also, allowing our transport solution - which has kept many safe and isolated for so many months to offer freedom, adventure, social interaction and positive health benefits, giving both individuals and businesses the opportunity to heal and flourish.” 

Commenting, MCIA Chief Executive Tony Campbell said: We’re excited to welcome existing and new riders back in to dealerships at what is considered the start of the riding season for many. The demand for PTWs created during lockdown already sees trainers with waiting lists, as eager customers queue to resume training and testing. 

I feel positive about the coming months, given that during a pandemic we have seen optimistic registration figures across some sectors, and an increased acceptance that both during and coming out of these difficult times, our industry can provide the perfect transport solution, whatever the journey”. 

The National Motorcycle Council’s latest COVID-19 for bikers can be found here. 

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