#Impact brings VR to road safety

Impact VR

Published on 11 July 2017 by Robert Drane

A road safety campaign backed by Norfolk Constabulary, Norfolk Fire and Rescue Service and the East of England Ambulance Service is using VR technology to educate young people about the ‘fatal four’ of drink and drug driving, not wearing a seatbelt, using a mobile phone at the wheel or excess speeding.

Launched by the Norfolk Police Crime Commissioner Lorne Green, the #Impact campaign uses a VR headset and grim but powerful 360° footage to allow the user to simulate a car crash and its’ aftermath caused by using a mobile phone and becoming distracted.

Speaking to the East Anglian Daily Press, Mr Green said: “I think we need to respond to young people in a way that resonates with them and the way that has the greatest impact with them. We need to reach out to young people. We have to reach people in ways that is most effective and best understood by them.”

The #Impact campaign is currently touring schools and colleges, and each event sees students given pledge cards which they are asked to sign as a mark of personal commitment to safety on the road.

To watch the footage for yourself, click here.

Impact VR headset