Motorcycle Live announces Bikesure partnership

MCL18 Champions 48

Published on 1 May 2019 by Mike Waters

Motorcycle Live, the UK’s biggest motorcycle show, has announced a new partnership with BMF Corporate Members Bikesure Insurance.

This year’s show, which will be held at the Birmingham NEC from November 16-24, will now be called ‘Motorcycle Live – in association with Bikesure Insurance’.

A statement by Motorcycle Live said that: “Bikesure’s ‘Freethinking’ approach is apparent with its support of the show – to think differently, creatively, and deliver above all else a great day out for show visitors. The partnership will enable the show to continue to deliver free of charge riding opportunities, live entertainment and breathtaking features for visitors – as well as giving each brand the chance to reach new audiences.”

Welcoming the news, Managing Director of Motorcycle Live Finlay McAllan said: “We are extremely happy to announce our partnership with Bikesure and excited to see our relationship develop. The team at Bikesure are genuine bike enthusiasts and they share our goal to make the show the best it can be and to reach as many riders – or would-be riders – as possible. It’s great to work with people who share your passion”.

Bikesure’s Business Development Manager Grant Varnham added: “I’ve attended the show for ten years, the most recent of which was as an exhibitor with Bikesure Insurance. The Motorcycle Live team are clearly passionate about the show and justifiably proud of the product they have and how it serves not only the motorcycling public, but the industry too. With so many exciting plans and new ideas for 2019 and beyond, it’s a very exciting time for Bikesure Insurance to not only be a part of, but to look to contribute towards Motorcycle Live’s stature as the UK’s biggest motorcycle show.”

More information about this year’s event can be found on the show’s website here.


Picture credit: Motorcycle Live