Bike sales return to decline

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Published on 9 September 2019 by Mike Waters

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Filed under Category: The world of motorcycling

Statistics released by BMF Corporate Members the Motorcycle Industry Association (MCIA) have confirmed that bike sales have fallen again.

Despite achieving a welcome 4.3% of overall growth in July after two months of losses earlier in the year, August’s sales and registrations returned to decline with a contraction of 7.4% year-on-year. Scooters took a 6.2% hit, while motorcycles of all kinds were down 8.5%. Sport/tour machines had a particularly tough month, recording a punishing 23.7% drop.

While August is traditionally a quieter month for dealers due to the holiday season, this fall in sales and registrations is still unwelcome after the sharp drops in May and June’s sales and registrations which industry observers blamed on a climate of uncertainty caused by “Brexit and other political concerns” prompting hesitation around big-ticket purchases.

Total sales and registrations for 2019 now stand at 76,305, which is still 2.1% up on the same point in 2018. It remains to be seen if another recovery can be achieved or if this year’s gains will be wiped out entirely amid further market turbulence.

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