Bike sales see January drop

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Published on 9 February 2021 by Mike Waters

Sales and registrations of powered two wheelers declined sharply last month as the country returned to lockdown, but dealers have continued to express optimism about prospects for the rest of the year ahead. 

New statistics released by the Motorcycle Industry Association (MCIA) revealed a 37.6% drop in sales and registrations in January 2021 when compared to the same period last year. Motorcycles overall were hit hardest, seeing a 43.1% fall, while scooters saw a 22.8% drop.  

On closer examination by category, touring machines saw the worst fall and only 35 machines were registered last month. Sport/tour machines did little better, only seeing 49 registrations.  

A statement by the National Motorcycle Dealers Association (NMDA) noted that: “There is no doubt that the cessation of Compulsory Basic Training (CBT) has negatively impacted the sales of the smaller CC PTWs... The NMDA has repeatedly highlighted the issue to the government and indicated that there is a large proportion of riders who need to renew training in order to keep in gainful employment and many last-mile delivery services requiring new staff to cope with enhanced demand resulting from the latest lockdown.” 

However, the head of the NMDA Paddy O’Connell remained upbeat. Commenting, he said: “Overall, NMDA members have expressed a positive outlook for 2021, with many budgeting for a strong year of sales as riders, both new and old alike, are expected to turn to PTWs for leisure travel and escapism. These ‘new’ riders will be critical to success in 2021. Attracting different age demographics to our products has long been a concern and we need to, as an industry, work further together to highlight all the benefits of PTWs”. 

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