E10 fuel awareness campaign to launch

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Published on 8 June 2021 by Mike Waters

A new campaign to raise awareness about the rollout of E10 fuel is due to launch this summer. 

As the BMF has previously reported, the Department for Transport (DfT) announced in February that ethanol-blended E10 fuel will go on sale at British petrol stations as early as September this year. The awareness campaign will begin in mid-June, and will see notices posted on fuel pump labels and targeted advertising on radio, digital platforms and social media. 

A combination of 90% conventional petrol and 10% ethanol biofuel derived from sugar, grain and wood, the E10 mix is intended to help cut carbon dioxide emissions by 750,000 tonnes per year. A similar E5 blend of 95% petrol and 5% biofuel is already widely available in the UK and it will continue to be sold as the so-called ‘Super’ grade. Some machines will only be able to use E5 and not E10, and the DfT has advised anyone who is unsure about whether their vehicle can run on E10 fuel to consult their checker here. 

However, the transition to any type of biofuel may not be possible for all motorcycles for technical reasons and some owners have found that using fuels with ethanol components has led to damage to their machines. You can find out more in the BMF’s ‘Will ethanol-blended fuel damage my motorcycle?’ guide here. 

Commenting, Transport Minister Rachel Maclean MP said: “The rollout of E10 is the latest in a string of measures we’re taking to cut road emissions, reduce pollution and keep us on track to meet our ambitious net zero by 2050 target. This campaign will not only make drivers aware of the changes we’re making, but will also show millions of motorists how E10 introduction plays a part in helping reduce carbon emissions and build back greener with every tank of petrol.” 

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