February sees major bike sales fall

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Published on 8 March 2021 by Mike Waters

Sales and registrations fell sharply in February 2021 according to new statistics released by the Motorcycle Industry Association (MCIA).

Sales were down by 37.7% on the same period last year, with motorcycles down by 40.9% to just 2,515 units. Sport/Tour machines were hit particularly hard, with sales and registrations down by 63.9% to a mere 35 machines. 

A statement by the MCIA explained: “A combination of lockdown preventing retail outlets from trading conventionally and the residual effects of products previously registered as part of the Euro 4 to Euro 5 have kept the lid on the market. The government’s illogical decision not to temporarily extend the expiring CBT riding permits held by many commuter and delivery riders, during a period when lockdown makes CBT renewals impossible, added further market pressure. It is regrettable that although it was possible to extend expiring MoTs last year, it is now not possible to allow riders to continue to use their PTWs via a similar extension, thereby denying some their livelihood.” 

However, some industry figures remained optimistic. Paddy O’Connell of the National Motorcycle Dealers Association (NMDA) said: “Despite the February figures, NMDA members are still keeping a positive outlook for 2021. With the warmer spring weather approaching, most dealers are looking forward to a robust April when they are finally allowed to reopen and able to welcome back their customers. 

“As we expect all the pent-up demand to be released, attracting different age demographics and new riders will continue to feature strongly in NMDA’s activities on behalf of our members”. 

If you would like to find out more about the benefits of switching to two wheels, please visit the MCIA’s ‘Unlock your freedom’ campaign here 
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