'Live Fast Die Old' launched in Scotland
A new campaign, Live Fast Die Old, will launch on April 2 to encourage motorcyclists on Scotland’s roads to stay safe this biking season.
The campaign, by Road Safety Scotland and the Scottish Government, in support of Police Scotland’s enforcement activity, highlights the need to negotiate left-hand bends safely. One in three motorbike fatalities occur on left-hand bends.
The campaign is aimed primarily at male bikers aged between 40 and 49 years old as this age group make up 20 per cent of all bikers in Scotland but account for 30 per cent of bikers who are killed or seriously injured. The campaign, by Road Safety Scotland and the Scottish Government in support with Police Scotland’s enforcement activity, particularly highlights the need to negotiate left-hand bends safely. One in three motorbike fatalities occur on left-hand bends.
Live Fast Die Old will include a short fun film about older bikers enjoying themselves and living life to the full, while also taking it easy when taking left-hand bends, or ‘lefthanders’. A new Facebook page dedicated to the campaign will bring together advice from experts and fellow bikers, offering YouTube videos and tips on biking techniques, route recommendations, upcoming events, and how to keep safe while not giving up the freedom and enjoyment they get from being on their bikes.