Strong bike sales defy COVID-19

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Published on 8 January 2021 by Mike Waters

The Motorcycle Industry Association (MCIA) has confirmed that sales and registrations of powered two-wheelers (PTWs) recorded strong performance last year despite the upheaval of the COVID-19 pandemic. 

Total sales and registrations for PTWs of all kinds in 2020 stood at 104,612 machines, which was just 2.6% down on 2019’s overall total of 107,408 machines. This figure is made all the more remarkable by the major disruption to trading that was caused by the pandemic and the two lockdowns brought in to contain it that led to many dealers shutting their doors for extended periods 

Closer examination of the statistics also reveals noteworthy gains in some sectors of the market. While motorcycle sales as a whole fell, scooter sales in particular soared and the final total showed that they were up by 10.5% year-on-year. This significant gain suggests that there has been an increase in the number of people taking up life on two wheels, which may be a very promising development for motorcycling as a whole.  

Furthermore, the MCIA also found major growth in sales of electric machines, with sales up by a spectacular 51.2% year-on-year. A statement on the MCIA’s website noted: “The simplicity and versatility of electric PTWs continued to attract a growing band of support, often motivated by the ability to charge many e-PTWs via a conventional three-pin plug and, in some cases, remove the battery and charge it away from the vehicle.”  

If you would like to find out more about the benefits of switching to two wheels, please visit the MCIA’s ‘Unlock your freedom’ campaign here 
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